Jacob Lilley approached me looking for an ExpressionEngine developer to help him update his firm's website.
We first focused first on search engine optimization; added all the needed and recommended meta data to his website so we could start to improve his ranking asap.
Next I re-designed / re-skinned his existing website, and in the process, created new, custom fields for him to ensure the most important content to target keyword search phrases were properly used in headings and meta data consistently targeting his service areas and architectural style and features.